HighEdWeb2008 Conference: Infinite Solutions

Session Details

Colors on the Web: Few Things, Great Results

UAD7 Usability, Accessibility, and Design Track

Plaster Student Union Traywick Parliamentary Room


Although humanity has used colors in an intensive way for only the last 100 years, colors are very important in our lives because they define actions and behaviors. Colors instigate physical and psychological reactions. They attract, warn, excite, calm, and convey many feelings. The way we use colors in a website contributes greatly to the way the users react and feel. The presentation will explore color psychodynamic effects and the use of colors on the Web through several real-case examples. 3-D color effects on the Web will also be discussed.


Martha Carrer Cruz Gabriel
Professor, University Anhembi Morumbi

Martha is director of technology at NMD New Media Developers, Ltd. - developers of several successful websites in Brazil and winner of 11 Internet Best Awards from 1998 to 2005, and a professor at the MBA, digital design and games design courses at Universidade Anhembi Morumbi. She is a frequent speaker at Internet conferences in Brazil and abroad. She is pursuing her Ph.D. at University of Sao Paulo with research on voice interfaces and author of the book "Search Engine Optimization on the Web: Concepts, Techniques and Strategies" (in Portuguese).