Colors on the Web: Few Things, Great Results
Plaster Student Union Traywick Parliamentary Room
Although humanity has used colors in an intensive way for only the last 100 years, colors are very important in our lives because they define actions and behaviors. Colors instigate physical and psychological reactions. They attract, warn, excite, calm, and convey many feelings. The way we use colors in a website contributes greatly to the way the users react and feel. The presentation will explore color psychodynamic effects and the use of colors on the Web through several real-case examples. 3-D color effects on the Web will also be discussed.
Presenter
Martha Carrer Cruz Gabriel
Professor,
University Anhembi Morumbi
Martha is director of technology at NMD New Media Developers, Ltd. - developers of several successful websites in Brazil and winner of 11 Internet Best Awards from 1998 to 2005, and a professor at the MBA, digital design and games design courses at Universidade Anhembi Morumbi. She is a frequent speaker at Internet conferences in Brazil and abroad. She is pursuing her Ph.D. at University of Sao Paulo with research on voice interfaces and author of the book "Search Engine Optimization on the Web: Concepts, Techniques and Strategies" (in Portuguese).
Usability, Accessibility, and Design
Sessions in Same Track
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Wednesday,
8:30AM
Internet Evolution Through the Eyes of a Deaf User and Web Professional -
Wednesday,
8:30AM
Web Accessibility: How Higher Education is Responding to the Need -
Wednesday,
9:45AM
Evaluating the Accessibility of Web Content with WAVE -
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9:45AM
Have a Clutter-free Front Page: Using AJAX to Bring in Content on the Fly. -
Wednesday,
10:45AM
Search Engine Optimization 2008: Beyond META Tags -
Wednesday,
10:45AM
Why Microformats? -
Wednesday,
2:00PM
Colors on the Web: Few Things, Great Results -
Wednesday,
2:00PM
New Initiatives in Web Standards Education -
Wednesday,
3:15PM
The Accessible Video Interface -
Wednesday,
4:15PM
Card Sorting: Research That Every Web Developer Should Use