HighEdWeb2008 Conference: Infinite Solutions

Session Details

Bold Fusion: Blending Our Marketing & IT Teams

MMP9 Marketing, Management, and Professional Development Track

Plaster Student Union Ballroom East


An institutional reorg opened the door to go beyond merely syncing the efforts between the marketing and IT teams. Our Web team jumped into the fire with the university communications team to come up with creative solutions for marketing our first new residence halls. The project included print, video and viral bulletin boards around campus, with a matching, highly-interactive micro-site. The resulting LiveOnCampus.ius.edu website was an EduStyle nominee for Best Use of Interactive Media.

Now, group creative brainstorming, fully integrated materials and shared priorities have blurred the organizational lines and amplified our ability to meet huge (and immediate!) challenges. We'll let you peek behind-the-scenes at our process to show how one university is breaking down the barriers.


Lee Staton
Director of Media & Web Services, Indiana University Southeast

Lee Staton is currently Director of IT-Media and Web Services at Indiana University Southeast. He leads a dynamic department that handles classroom audio-visual, Web development, digital media, and printing services. Before coming to IUS he worked for ten years as an agency creative director at ProMarketing Inc. in Louisville, where he designed print, video, and computer animation projects for clients such as GE, Brown & Williamson, Proctor & Gamble, and Seagram's. Before that, he worked for eight years in a Fortune 500 company's in-house communications department. Lee holds a BA in telecommunications.

John Weber
Web Developer, Indiana University Southeast

John Weber is currently a Web developer for Indian University Southeast.

Sherell Roseberry
Web Designer, Indiana University Southeast

Sherell Roseberry is a Web Designer at IU Southeast.

Scott McKenzie
Video Production Specialist, Indiana University Southeast

Scott McKenzie has a BFA in electronic media from the University of Cincinnati's College Conservatory of Music. He has experience with many aspects of digital media production including videography, lighting, location and studio audio, editing, motion graphics, color correction and DVD authoring. Scott is currently the Video Production Specialist at Indiana University Southeast.