HighEdWeb2008 Conference: Infinite Solutions

Session Details

Web 2.0: How to Thrive in the Brave New World of Social Media Marketing

WRK11 Workshops Track

Plaster Student Union Traywick Parliamentary Room


Web 2.0—from social networking to file sharing and content co-creation—is radically reshaping the higher education marketing landscape. How will blogs, RSS feeds, tagging, video and community content sites like MySpace change the way we market and recruit? As a social and cultural phenomenon, Web 2.0 and the rise of social media is transforming nearly every aspect of digital communication, from website design and content creation to search. This session will clarify the phenomenon and its ramifications, and explore the 2.0 and social media tools, strategies, and tactics colleges and universities should add to their marketing and admissions recruiting arsenals.


Fritz McDonald
Creative Director, Stamats, Inc.

Fritz McDonald has more than 20 years experience as a professional writer, editor, and creative director. He earned a bachelor’s degree at UCLA, and an M.F.A. from the University of Iowa Writer’s Workshop. At Stamats, Fritz has created Web sites, marketing communications, and branding programs for colleges and universities across the U.S. He has written on higher education marketing for Admissions Marketing Report, and his creative work has garnished numerous awards, including a CASE Gold Regional, more than 40 ADDYs®, and Admissions Marketing Report Gold, Silver, and Bronze awards.