HighEdWeb2008 Conference: Infinite Solutions

Session Details

Hello, Is Anyone Out There? Using Web Analytics to Understand Your Audience

APS3 Applications and Standards Track

Plaster Student Union 315


Solid analytics when interpreted correctly provide you with true information about site visitors and how they use your site. Analytics can be used for trend analysis, benchmark comparison, setting the direction for future development, and justifying spending on certain areas. Analytical data, when presented correctly, is something that administrators and decision makers can grasp and act on instead of hunches and speculation. Understanding what data is valuable and how to present it in a nontechnical manor can be a challenge, but it's worth the effort.

We will look at some Web traffic rankings sites (Alexa, Compete, Quantcast), show how easy it is to install Google Analytics on a site, discuss some advanced filters to better parse and understand the data, and look at some actual Google Analytic reports and interpret the data explaining what terms like bounce rate, average time on site, and unique visitors actually mean.


Kyle James
Webmaster, Wofford College

Kyle is currently the Webmaster at Wofford College, a position that he has held since September 2006. For more information visit http://doteduguru.com/about.