HighEdWeb2008 Conference: Infinite Solutions

Session Details

Press Release 2.0 - News Releases in the Social Media Era

SAC3 Social Applications and Content Track

Plaster Student Union 308


We have all done the same old press releases: insert headline, byline, body.

What we will explore in this session is how to, as Emeril would say, "Kick it up a notch." We will talk about how to create a press release that will draw in users and address the changing needs of the end consumer and increasing ease of use for the media. It’s important for us to adjust our message format and delivery to respond to the needs of today’s Web-savvy audience.

In the presentation we will explore the use of images, video, tagging, RSS, social bookmarking, Technorati, and other tools to create a release that will be more engaging and useful to a broader range of users.


Matt Herzberger
Web Designer, Texas A&M University - College of Engineering

Matt has more than eleven years of Web experience with eight years in higher education. He started in the corporate world as a production assistant for a higher ed Web design agency where he produced sites for various universities and colleges. He then moved into higher education as a designer and strategist for various higher ed institutions. Matt is a big fan of social media and uses it in his professional and personal life. He blogs on his website, http://www.mattherzberger.com and is co-founder of