Benchmarking and Assessing Your Web Strategy
Plaster Student Union Ballroom
A website has a specific purpose and focus, but how does Web strategy fit into a broader communications, marketing, or public relations strategy? This poster reviews strategies for analyzing Web statistics and benchmarking and assessing the impact of a website. What are the common data elements all schools should be tracking? How do you start to put these practices into use?
Presenter
Paul Redfern
Director of Web Communications & Electronic Media,
Gettysburg College
Paul Redfern was named Director of Web Communications and Electronic Media at Gettysburg College in June 2006. He provides leadership and support to the college community through the development and implementation of the Web and electronic communications. He also is responsible for managing the content of the website and all electronic communications to ensure the college's messages are presented in ways that engage the college's key constituencies and adhere to college guidelines.
He previously served as Assistant Director of Admissions and Coordinator of Electronic Media at Gettysburg College, where his duties focused on admissions communications and technology. Prior to that, he worked for two years in the Athletic Department at Gettysburg, serving as Assistant Basketball Coach.
Poster Sessions
Sessions in Same Track
Wednesday, 3:00PM
- "C" is for Consistency: Accepting the CMS
- Active Desktop, LaunchPad & Gadgets: Internal Audience Interfaces
- Adobe Flex: Flash for Coders and Programmers
- Automated Estimation of Time Codes for Captioning Digital Media
- Benchmarking and Assessing Your Web Strategy
- Bowl Over Your Auditors: Self-Service Banner Account Request Application
- Card Sort 2.0: Tools for Large-Scale Usability
- Conducting Usability Research with a Team of One
- Creating an Online Financial Aid & Scholarship Estimator
- Doing Cool Stuff Despite Your CMS
- EKU Rides: A Social Ridesharing Initiative
- Electronic Bulletin Board for the Poly Community
- Giving Effective Presentations 101
- HighEdWeb: Who We Are V
- How Google Can Alleviate Calendaring Headaches
- Library Floorplans 2.0: The GIS-based Spatial Information Manager for the Library
- Negotiating the Compliance Maze: Developing Export Control eLearning for Researchers
- Prolonging the Engagement: Connecting with Incoming Students Throughout the Summer
- Reason CMS: Open Source Content Management for Higher Education
- Section 508 and the Accessibility of Higher Ed Websites
- SMO & SEO: Promoting your Website
- The Influence of Socioeconomic Status and Race in the Development Training Solutions for Millennials
- Your DOCTYPE is Showing: Where Do We Stand in the Battle for Web Standards? (Part III)