HighEdWeb2008 Conference: Infinite Solutions

Session Details

Benchmarking and Assessing Your Web Strategy

PST5 Poster Sessions Track

Plaster Student Union Ballroom


A website has a specific purpose and focus, but how does Web strategy fit into a broader communications, marketing, or public relations strategy? This poster reviews strategies for analyzing Web statistics and benchmarking and assessing the impact of a website. What are the common data elements all schools should be tracking? How do you start to put these practices into use?


Paul Redfern
Director of Web Communications & Electronic Media, Gettysburg College

Paul Redfern was named Director of Web Communications and Electronic Media at Gettysburg College in June 2006. He provides leadership and support to the college community through the development and implementation of the Web and electronic communications. He also is responsible for managing the content of the website and all electronic communications to ensure the college's messages are presented in ways that engage the college's key constituencies and adhere to college guidelines.

He previously served as Assistant Director of Admissions and Coordinator of Electronic Media at Gettysburg College, where his duties focused on admissions communications and technology. Prior to that, he worked for two years in the Athletic Department at Gettysburg, serving as Assistant Basketball Coach.