HighEdWeb2008 Conference: Infinite Solutions

Session Details

Web Manager's Roundtable

MMP7 Marketing, Management, and Professional Development Track

Plaster Student Union Ballroom East


From coordinating large scale Web initiatives to garnering resources for projects and staff; from juggling the relationship between technology and marketing to allocating space on the homepage, coordinators of Web teams have a lot to organize. With the ever-growing demand on a university’s Web presence, the Web team is in the spotlight now more than ever.

Coordinators of university websites will share with you their biggest concerns and opportunities for Web teams now and into the future. And, they’ll ask for audience questions and input about “hot” topics in the field or concerns about how to handle certain situations from their institution. They’ll even provide the ten biggest things a Web team should be talking about regularly.


Douglas Tschopp
Director of Marketing, Augustana College

Doug Tschopp has served as the director of marketing for Augustana College, Illinois, since 1992. He also served as the school’s webmaster for eight years. He is a full-time administrator who teaches public relations and advises student organizations focused on Web and advertising.

His long history with this conference includes pioneering a track focused on content and design and is now in his sixth year as the conference’s program chair.

Doug received a B.A. in Accounting and Business Administration (and a minor in Economics) from St. Ambrose College. His M.B.A. is from the University of Iowa.

Doug Ruschman
Director for Web Services, Xavier University

Doug Ruschman is the director for web services at Xavier University. Previous to leading the Web team, Doug served in Xavier's Office of Admission for seven years and uses Xavier's Web to help link prospective students to the great opportunities at Xavier. In 2006, Xavier launched The Road to Xavier, a special website dedicated only to accepted high school seniors, which was hailed by the Web Marketing Association as the 2006 Best University Website in the Nation.