HighEdWeb2008 Conference: Infinite Solutions

Session Details

Get a Clue: Shift Happens

MMP7 Marketing, Management, and Professional Development Track

Plaster Student Union Ballroom East


Years before Web 2.0, four visionary men proclaimed that “a powerful global conversation has begun.”

"The Cluetrain Manifesto: The End of Business as Usual" stated that technology-enabled conversations among and between markets and workers would quash command-and-control hierarchy, mass market advertising and uninspiring corporate rhetoric. On the Internet, people in markets and communities could share knowledge and stories directly with each other – in authentic human voices – and by doing so, would get smarter faster than companies.

In higher education, our markets and communities are among the most connected and comfortable with the Web 2.0 world. In this presentation attendees will discuss strategies, successes, risks, tools and steps towards changing organizational culture and adopting new communications models that will allow us to engage effectively with our markets.


Gordy Pace
Director of IT Communications, The University of Montana

Gordy Pace is director of IT communications at the University of Montana. He has worked in information technology at UM since 1999, previously managing digital media and Web application development teams. He served as project manager for UM's enterprise portal project from 2003-2007.

Prior to joining UM’s IT organization, Gordy spent 13 years working in higher education admissions offices where his responsibilities included marketing and recruitment strategies. Gordy holds a masters degree in public administration and undergraduate degrees in journalism and political science from UM.

Gordy currently serves on the HighEdWeb board of directors.