HighEdWeb2008 Conference: Infinite Solutions

Session Details

Social Networking: The Web Game Changer

APS1 Applications and Standards Track

Plaster Student Union 315


Like it or not, social networking technologies have changed the Web game forever. MySpace, FaceBook, YouTube, blogs and other communication and social sharing systems have literally taken over the Web activities of your student audience. How does your current website measure up to their expectations? Your Web strategy, and your website, must evolve with the times or your institution’s marketing, branding and recruiting capability—and even your own job—may become marginalized. This is your wake-up call; it’s time to embrace the change! Come learn about some new, creative and cost-effective tools and solutions that can be quickly and easily implemented—and that will put you and your higher education website into the competitive driver's seat.


Lance Merker
CEO, OmniUpdate, Inc.

Lance Merker is CEO of OmniUpdate, Inc. OmniUpdate is the leading provider of Web Content Management Software (CMS) and Social Networking Solutions to Higher Education. He is a regular guest speaker on Web technology and marketing, and has authored several articles and white papers on topics such as best practices in utilizing Web CMS, RSS, blogs, and XML/XSL. More than 450 college and university websites currently use OmniUpdate to maintain more than three million pages of content.