HighEdWeb2008 Conference: Infinite Solutions


Session Details

Search Engine Optimization 2008: Beyond META Tags

UAD5 Usability, Accessibility, and Design Track

Plaster Student Union Traywick Parliamentary Room

Wednesday,
10:45
11:30
AM

Sure, Search Engine Optimization (SEO) is critical for higher education websites, but how do you hit this moving target? We'll take a look beyond META tags to see how Search Engine Marketing (SEM) has evolved. There's a great deal of information about SEO, but much of it is written for organizations with a fundamentally different mission than ours. So, we'll place extra emphasis on the unique needs of higher education SEM. Since we all learn through cause and effect, we'll take a look at how relatively simple site editing measures have changed Search Engine Results Pages (SERPs). Other points covered: "King Content" rules the SEO kingdom; organic vs. pay-per-click; keyword strategy and tools; what is a higher ed conversion; current weight of search engine ranking factors.

Presenter

Brian Smith
Web Developer, University at Albany

Brian Smith has been a web developer in higher education for the past eight years. Prior to that he spent three years working in the newsroom at WTEN, the ABC-TV in Albany, N.Y., where he learned about writing, formatting for TV and working on the new station website. In 2006 he received a certificate in human computer interaction for graduate work done at RPI. When not web developing he's probably playing YouTube videos of Godzilla and Mothra for his two young sons.