HighEdWeb2008 Conference: Infinite Solutions

Session Details

SMO & SEO: Promoting your Website

PST22 Poster Sessions Track

Plaster Student Union Ballroom


Social Media Optimization (SMO) refers to the process of optimizing a website in order to generate publicity for it through social media channels. Besides being able to drive huge amounts of traffic to a website, SMO can raise positive dialog about the website brand. On the other hand, the Web growth in content and complexity added to the explosion of remote devices connected to it are the ingredients for the Search Era recipe. In this context, refining your website to be positioned among the top10 results in search engines' user queries is one of the best and cheapest ways of getting the right people visiting it. SEO (Search Engine Optimization) refers to the process of optimizing a website in order to get a privileged position in searches. Both processes - SMO and SEO - act on the codes and content of webpages. This presentation will discuss how they must work together to generate the best results for promoting a website.


Martha Carrer Cruz Gabriel
Professor, University Anhembi Morumbi

Martha is director of technology at NMD New Media Developers, Ltd. - developers of several successful websites in Brazil and winner of 11 Internet Best Awards from 1998 to 2005, and a professor at the MBA, digital design and games design courses at Universidade Anhembi Morumbi. She is a frequent speaker at Internet conferences in Brazil and abroad. She is pursuing her Ph.D. at University of Sao Paulo with research on voice interfaces and author of the book "Search Engine Optimization on the Web: Concepts, Techniques and Strategies" (in Portuguese).