HighEdWeb2008 Conference: Infinite Solutions

Session Details

Getting Them to the Table, and Keeping Them There: Campus Web Redesigns

MMP3 Marketing, Management, and Professional Development Track

Plaster Student Union Ballroom East


Leading a campus Web redesign is as much about bringing people to the table as it is about the technology needed for the website. Using the Web redesign at William & Mary as a model, we will present strategies for achieving buy-in and executing exceptional internal communication for university-wide projects.

The session will be especially relevant for those in leadership roles for Web redesign, including campus administrators, IT directors, Web project managers, and Web, communications and marketing professionals. Those leading campus-wide initiatives will also benefit from the strategies for communication, collaboration and consensus.


Susan T. Evans
Director of Web and Communication Services, College of William and Mary

Susan T. Evans is the Director of Web and Communication Services at the College of William and Mary. Susan leads IT's integrated Web services team, with responsibility for the W&M Web presence at http://www.wm.edu. She is also the IT communication officer, and recently served as the chair of the W&M Web redesign effort, re.web. Reporting to the CIO, Susan works closely with other IT directors to create a progressive and service-based organization. Susan began working at the college in 1989, moving from human resources to IT in 1998. She has held her current position since 2001.

Joel W. Pattison
Web Consultant, College of William and Mary

Joel Pattison is a project manager and Web designer for IT at William & Mary. With nine years of experience creating websites for educational institutions, Joel leads user experience design for the College's Web presence.

Joel was a key member of the team charged with reinventing W&M’s Web presence. He was involved with many aspects of the project including strategic planning, design selection, technical implementation and communication. After the launch of the College’s new site Joel began developing usability and style conventions for the campus and working with W&M’s graduate schools to re-launch their respective sites.