HighEdWeb2008 Conference: Infinite Solutions

Session Details

Creating a College Web Style Guide: Principles, Processes, and Prototypes

SAC3 Social Applications and Content Track

Plaster Student Union 308


Corporate, government, and higher education institutions now create their own style guides to maintain their institutional identity or brand. These guides are typically a compendium of preferred grammatical usage regarding punctuation and spelling. However, there is little by way of “best practice” for creating a style guide for a website. How is a Web style guide created, implemented, and maintained? Do rules and conventions for creating a style guide for print documents still apply?

This poster session charts the principles, processes, and prototypes one needs in order to create a hybrid Web style guide for an academic institution. The poster covers usability and accessibility principles, successful work flow processes, and prototypes based on exemplary Web style guides.


Jesse Racine
Web Designer/Developer, McHenry County College

Jesse Racine is a fledgling Web designer/developer who's been working on the Web for less than a year, but has been using the Internet for far longer. Jesse helps maintain the McHenry County College website the old fashioned way: coding pages by hand! Jesse holds a master's degree in English, rhetoric and technical writing from Northern Illinois University, as well as an MA in christian thought from Reformed Theological Seminary.