HighEdWeb2008 Conference: Infinite Solutions

Session Details

A Day in the (Online) Life of a Humble News Release

SAC5 Social Applications and Content Track

Plaster Student Union 308


Back in the day, if you worked in a university public relations office, you spent a good deal of your time writing news releases about the great things your school was up to, and then distributing those releases -- in envelopes, with stamps! -- to reporters.

So what happens now that the humble news release has broken out of its envelope to live a long and full life online? If you are struggling to find your feet in the world of Stumbleupon, Digg, Slashdot, and the blogosphere, this session will help, with real examples of successes -- and cautionary tales.


Lori Packer
Web Editor, University of Rochester

Lori Packer is the Web Editor in the University Communications office at the University of Rochester. Before moving over to academia, she was the lead U.S. editor for MSN Search. At Rochester, she is responsible for managing the university's homepage, news site, and many administration sites. A content management system implementation project looms in her near future; ask her about this at your peril.