HighEdWeb2008 Conference: Infinite Solutions

Session Details

Feeding the Hand that Feeds You: Supporting Enrollment Efforts

MMP3 Marketing, Management, and Professional Development Track

Plaster Student Union Ballroom East


The heart of every university is its students, and the nature of recruiting these students has changed significantly in recent years as more students shift their focus from print communications to the Web. There are many opportunities for Web professionals to be involved in enrollment area, where key questions need to be addressed: What are current admission practices, and what can Web professionals do to help? This presentation will tie the processes and needs of admission offices to the work of Web professionals, sharing the approaches of Xavier's Web services team to provide support to the university's enrollment goals.


Rob Liesland
Web Developer, Xavier University

Rob has been working at Xavier University for the past five years - the first four as a programmer/analyst in the Department of Application Services and the past year as a Web developer in the Department of Web Services. He specializes in Web application programming.

Kevin Lavelle
Coordinator of Web Services, Xavier University

Kevin has been at Xavier University since entering as a freshman student in 1998. After graduating in 2002, he began working at the university as an admission counselor in the Office of Undergraduate Admission. In addition to counseling prospective students, Kevin’s responsibilities included e-communication and the admission website. Working with the Office of Web Services, he served as the admission point-person in the development of the “Road to Xavier” website, an interactive website for admitted students. The “Road to Xavier” was named “Best University Website” of 2006 by the Web Marketing Association. Kevin joined the Office of Web Services in August 2007, serving the university community as the Coordinator of Web Services.