HighEdWeb2008 Conference: Infinite Solutions

Session Details

Card Sorting: Research That Every Web Developer Should Use

UAD10 Usability, Accessibility, and Design Track

Plaster Student Union Traywick Parliamentary Room


Back by popular demand. This session has been a top rated presentation for the last two years and is a great way introduction to this topic. Card sorting is a low-cost, fairly simple, quick, and effective method that informs the process of developing site architecture. This simple research method is one that every Web developer should use.


Douglas Tschopp
Director of Marketing, Augustana College

Doug Tschopp has served as the director of marketing for Augustana College, Illinois, since 1992. He also served as the school’s webmaster for eight years. He is a full-time administrator who teaches public relations and advises student organizations focused on Web and advertising.

His long history with this conference includes pioneering a track focused on content and design and is now in his sixth year as the conference’s program chair.

Doug received a B.A. in Accounting and Business Administration (and a minor in Economics) from St. Ambrose College. His M.B.A. is from the University of Iowa.