HighEdWeb2008 Conference: Infinite Solutions

Session Details

E-Cards: Using a Thoughful Tool to Communicate with Current and Future Students

MMP5 Marketing, Management, and Professional Development Track

Plaster Student Union Ballroom East


We've all gotten them: a silly image with some electronic music wishing us a happy birthday or reminding us to "hang in there." E-Cards are a quick and popular way to let a friend know that you're thinking of them...and they can be a powerful tool to let prospective students know the same thing.

In the past year, Southeast Missouri State University has developed institutional e-cards for the general public and targeted cards for its admissions counselors. These cards provide a visually attractive way for counselors to introduce themselves to prospective students and are a great way to "break the ice," as well as reinforce a positive brand image for the university.

We will demonstrate how e-cards can be created with inexpensive and easy-to-use software, and be created with simple photo images or complicated embedded Flash clips.


Thomas Marrone
Manager, Web Design and Support, Southeast Missouri State University

Thomas Marrone is the manager of the office of Web design and support at Southeast Missouri State University. While responsible for the content and organization of Southeast's website, he also utilizes his strong background in design to develop a polished look for the university's Web presence.

Thomas also does freelance illustration work in his off hours, and brings those talents to special Web projects for Southeast as opportunities permit.

Lenell Hahn
Assistant Director of Admissions for Communication, Southeast Missouri State University

Lenll has worked in College Admissions for five years at Southeast Missouri State University. She started as the admissions Web counselor in 2003 and is now the Assistant Director of Admissions for Communications. Her job functions include coordinating and maintaining Southeast's E-communications including admissions-themed websites, email, instant messaging, text messaging, E-cards, and online applications/forms, as well as managing recruitment territory of local high schools.