APS9: Webcasting

[Intro Music]

Announcer: You’re listening to one in a series of presentations from the 2008 HighEdWeb Conference in Springfield, Missouri.

Joel Doepker: Thank you all for coming this morning. Hope to rev you up before lunch and then bring you down and that�s all you�re thinking about is lunch. I am from Ozarks Technical Community College and today, we�re going to be talking about webcasting. And what we�re trying to do at the college to streamline videos on to our website in a much quicker, effective manner. Certainly videos on colleges and university websites are not that new, more and more of them are doing it. But we�re trying to do is do it in a quicker, more timely fashioned. Turn it around because in this day in age of YouTube and new sites where they turn it around as quickly as they can. We�re trying to compete with them as best as we can because we know that our students want information as quickly and efficiently as possible. But quickly about the colleges, just to give me some insight, the colleges about a half a mile north of here.

It�s right here in Springfield. And it has over 11,000 credit students for the Fall 2008 Semester, but you have to realize that the college was founded in 1990 and opened its doors in 1991 with about 1100 students. We've had 900 percent growth in 17 years so we�ve really seen a big change there. We serve about 25,000 community members in credit, nine credit workers development programs. There are five locations around Springfield and its surrounding area.

We cover about 16 counties. We�ve got a lot of geography there. Technical Community College, technical degrees, automotive, construction, welding, that type of thing, allied health RN program, nursing, LPN, dental hygiene, dental assisting, that type of thing and two-year transfer degrees complete. Get in those if your heart�s go to a four-year institution. A little bit about myself, give you a little bit of background, kind of set up the whole webcasting idea of what we do at OTC. We are called OTC. Yes, we are Ozarks Technical Community - Oh, it should be OTCC. Why it�s OTC wasn�t my idea. I would change it if I could.

But once you�re branded, you�re branded. I spent 15 years in TV news. I worked in about six different towns and cities around the United States, started my career at Michigan as the news photographer editor, camera guy. Went out there, shot news stories. And after about 10 years, change gears a little bit, decided that maybe I should be in front of the camera and spent about five years doing Math and initially started off shooting my own stories and eventually getting out and shooting my own stories and working with a photographer to produce stories on a day to day basis in the daily news, biz and filling anchoring, sitting on the dust. Until about two years ago - a little bit more than two years ago, I was tired of car crashes, I was tired of standing out in a hundred degree weather saying, �Please don�t stand out in a hundred degree weather,� tired of standing out in winter weather where it�s 20 degrees below zero saying, �Please don�t go out in this weather like I am.�

I just got tired of it so I had an opportunity at OTC to be the Director of Public Relations and Communications. And at that time, two years ago, this college was going through a little bit of a change. It had one president since it started in 1991 until 2006, had one president. And they had a new president coming in in �06 and the vice-president at the time of institutional advancement was looking for a PR person and wanted somebody who had an Electronic Media background, someone who could do webcasting, who could do videos on a website. He didn�t want to go with a print person. No offense to any print people in the room. This one is a different layer, a different way of communicating with the students, with the employees, with the community; develop those relationships with the Electronic Media into videos on the website, so here I stand. When I started in late August in 2006, we posted our first video on early September of 2006 with a governor visit.

We haven�t looked back since and we�ve grown, we have changed, we have developed, I�ve learned from some errors and I�m looking to the future. As many of you know, when you start something, you learn as you go and we�re still learning as we go. Had a little bit of - as I�ve said, a background in TV news, once in awards and at photography and editing up in Michigan and that helped me to kind of see the whole spectrum of how to produce videos from the recording of the video to the interviews, to writing the script, to voicing the script, and the whole thing. I am lucky. I�m lucky to be here today talking to you.

But I�m very lucky that with a webcasting and the videos we produce for the college, the president buys into it, the president likes it. And that�s probably the toughest we saw for a lot of people, getting your people above you, you believe in what you�re doing. He does his own videos. He has gone out of his way to give us funding to buy equipment, to work with other departments to make sure that we can get this accomplished, he understands the communication aspect of how people can see your campus, and hear from your student, and see your program has developed and your college grow.

So I�m lucky in that sense. Media services is a key partner in all of this. That�s where the photographers, the videographers and video editors are located into different department for a month. We had two. They are talented people and I work with them continually in a day to day basis to produce videos. They do have other responsibilities in addition to just the Public Relations Department, they have - they work with the academics side too on some instructional videos, just recording lectures. So they do some of that type of thing where those instructors can close or post that to blackboard. No, the question was, �Does media services charge us, public relations for their work?� No they don�t. They have a lot going on over there but we work well together.

Web Services IT, I can�t do it without them. It doesn�t do a whole lot to produce a video when I can�t get it up on our website. So I thank them for providing the technology for the server or all of that expertise. I know very little about that. Luckily, there�s one from my IT Department in the audience today. So here�s a very technical question, Jennifer can help us out.

[Laughter]

Yes, I�m taking on Jennifer and public relations, it kind of starts with us. I mean we come up with the ideas for the videos, what�s topical, what program should be spotlighted, what employee should be spotlighted, what student should be spotlighted, what events are we going to have on campus to the next month that we should produce a video about and post to our website. Talk about which dovetails into this part about events on campus. We have the Missouri Governor on our campus last Monday and we knew he was coming. It was kind of a short notice but we knew he was coming so we worked hard to communicate with each other about producing a video. How can we do it? What should we do to produce it in a quickly, timely manner.

I want to show this to you. It�s an example of some of that we have on our website currently.

Matt Blunt: Thanks for coming out on this pretty morning to celebrate this edition to the Norman K. Meyers Technical Education Center�

[Cross-talk]

Announcer: Missouri Governor Matt Blunt on the Springfield Campus of Ozarks Technical Community College.

[Applause]

The governor was the special guest for the ground breaking ceremony marking the beginning of the construction work of the Norman K. Meyers Hall expansion.

Matt Blunt: And we�re saying benefits and I know we�ll see a great benefit here because of the tremendous effort of this community college across our state, community colleges really are leading the way in economic development.

Announcer: The $1.8 million needed to fund the expansion is made possible by the State of Missouri and the Lewis and Clark Discovery Initiative from the sale of assets of the Missouri Higher Education Loan Authority or MOHELA.

Speaker 1: We would not be here today having this groundbreaking because without them, this addition would not happen, so we�re extremely grateful to the State of Missouri, the general assembly and especially, Governor Blunt since this was his initiative.

Speaker 2: We need the space. OTC is growing at a rate of about six to eight percent a year.

Announcer: With over 8,000 students space on the main campus is at a premium. The addition of more than 8,000 square feet to the west end of the Norman K. Meyers Hall will be used for much needed classrooms and faculty offices.

Speaker 1: It really completes this building and makes this building much more usable for our students, our faculty and staff.

Announcer: Construction is expected to be completed by August of 2009, just before the beginning of the fall semester when thousands of students are expected to fill the building, as the college continues to meet the educational needs of the community.

Joel Doepker: That�s not - here we go. This is one example. The reason I showed that to you: A. It�s short, the shorter ones we do but it�s topical. That was on our campus, governor is on our campus Monday morning. We had it posted on our website by Tuesday, early Tuesday afternoon. Preferably, I like to turn that around a lot quicker but we�re working to some processes and I have other responsibilities, media services has other responsibilities.

We�re working very hard to try to turn that around because it�s a timely event, you know, when people see that we want to post it as quickly as we can. We certainly do other videos, certainly, it�s not just the governor and it�s not just the president and the board of trustees� president talking about things. We do a lot of things. We put students in a lot of our videos. I would say that that�s an example of what we - you know, what we did for the student but that video was put on our website, put on Facebook, we send it to the governor�s office as an institution that relies on funding.

We�d like the governor�s office to know that we appreciate them when it comes time to ask them more money. And if they recognize us, we don�t have to reintroduce ourselves to the governor�s office. They have a better understanding for what the college is all about so we�ve already kind of broke that seal, that initial contact with them, so we don�t have to explain to them where we are, what we do, and our mission to the community.

Some of the topics that we do: college events, college programs, we�ve done several videos about our college programs including our Fine Arts Department which was just started a year ago at the local theater here, graphic design, drawing, sculpture, that type of thing, drama, produced a video about that program when it was just beginning. It was used as a recruitment piece in addition to our website. We posted it on the website, we also posted it - we also burn a DVD copy for the Fine Arts Department so they could use it for recruitment in high school.

And I have potential students come in so they can see the program for themselves and see some of the potential students talk to me talking about the Fine Arts Department. The president does a video once in a while to talk about anything he wants to talk about, whatever is crucial to the college, whatever employees and students need to know about. I do a monthly video newsletter where I�ve been trying to do lately is really spotlight different departments somewhat for the staff but really for students too.

The first one we did was on our IT Department and some of the new initiatives that they have there talking about our new helpdesk, how the new helpdesk is relocated, how it can help people about computer problems on campus, recently talked to our Student Services Area, talked to our registrar about some of the new initiatives that Student Services is doing to help our students to streamline the effort. I said we�re over 11,000 credit students. We�ve grown exponentially in the last 18 years. The problem is our staffing hasn�t gone up in that regard so we really need to look for ways to streamline our customer service with our students, we can communicate to them with that video about that.

Once we�ve posted a video, by the way, we�ll center the campus wide email letting people know that it�s there in addition to putting it on a MySpace page, a Facebook page and some other things that will touch in a little bit student-employee profiles, we did a student profile of awesome students from my dental program that went to China and they went to a Chinese orphanage and the students helped those orphanage orphans with dental care, interviewed the students, interviewed the instructor and I was part of one of our videos we put on the site. Departmental profiles touched in there a little bit with the video newsletter, with the Fine Arts Program our yearend review. Last, you know, we�ve been at these two years now so in the year of 2007, we produced a yearend review video, which basically took all of our videos. We just took pieces of them and put it all together.

We posted that to the homepage but we also burned about 1500 of these and we mailed them out to our constituents, some of the friends of the college, some people with influence in the community, people that could help us with some funding or help us get some funding because we are a public institution but we�re always looking for additional funding and college orientation putting student orientation online, so our student services isn�t as bogged down with giving tours, or giving orientation to some students and we�re trying to bring those students in when we have thousands of students coming in, it helps streamline that process and that is a good time. Public relations help it select the story ideas. I work with media services, I conduct the interviews, they record the video, they record the interviews of course. Once the interviews are done, they�ll give me a copy of them, I go through the interviews and pick the pieces of the interviews I think are germane to the topic, I write the script.

Once that�s all done, work for media services to record my audio and then they�ll work to put it altogether. They got all the technology there, the editing equipment and that could take, you know - judging from the length of the video, the complexity of the production, it varies of how long that will take. And then once that�s also completed some review process, we�d post it to the website. About seven hours for a three minute video, try to cut that down. It seems a lot longer than it should be but that�s - I want it to be realistic about it all honestly.

The biggest piece is the editing and that�s what the governor video - that was pretty basic, that was a pretty basic editing process. And there�s some video that I�m going to show later on in the presentation, fill in more production aspect to it. It took a little bit longer but that was a longer video. Some of these could be cut down, I think the recording of the video and if we really pinpoint to what we exactly needed, we could treat that down to about maybe 20 minutes but that�s a pretty good average right there.

Benefits beyond the website - questioned that already, basically, nicely. Our recruiters who recently had a event here in Springfield, the Springfield Business Expo where we took our last five videos, put them on a video loop and during our - at our business expo presentation, we had a large TV monitor where we loop their videos and people has a �stop by our booth,� got to see some of the recent videos including the governor�s address, a program highlight, employee highlight. People can see for themselves our campus so they just walk by and it adds that depth to communication, governmental relations talked about that, we had in addition to the governor�s visit, we had some freshmen legislators on campus about a year ago, we hosted them. And they came in, had lunch at our campus and we interviewed some of the new freshmen legislators through our area.

We turned that video around, put that on our website and we send it to them. Again, it helps with the legislator discussion in the funding internal communications. You know, I think that�s a big piece of all of these. We�ve got over 1,000 full and part time employees and I know a lot of the institutions that are here have much more. And as you grow, people lose track with each other, one hand - you know, the left hand didn�t know what the right hand have been doing. And the videos can help bring that together, maybe bring more of a cohesive message to everyone that works there.

They may not talk to each other for months and may not have any idea what they�re doing. Some of them are morale booster and the community relations were public funded, helps to get that message out there and we�re trying to get out to the community as best as we can with that yearend review video. That�s community relation, letting people know what we�re doing. Well, I told you, we�re 18 years old and we�re kind of a �babe in the woods� in the higher ed world, even in our own community, a lot of people that still don�t understand what we do.

A lot of people that live in this town remember Springfield without an OTC. It�s still kind of an unknown commodity. What the video can do is help communicate that message continually, you can see for themselves those students that are succeeding in our programs, the success stories. We�ve produced of course, a video for our graduation. We put that on the homepage as well, put on our website. You can�t save that on website but you know, website first and then it gets put on other websites as we go and media relations working with a local media to get our message out. Got 40 additions in town here in Springfield and of course, that�s part of my job as a media relations, in addition to public relations and internal external communication or recruitment. We�ve been talking to them since I�ve been here just developing relationships with them, you know.

You know, if they�re going to cover us as a PR person will know you�re trying to talk to local media about your students, your programs, the college and it�s important to the community. And because of the video production aspect of what we�re doing, we�re finding that some of the local TV stations are really glad we have that production. We�re supplying them with content. We�re supplying them with our video. Let me show you an example of what I�m talking about.

Announcer: Ozarks Technical Community College is expanding its Branson campus by merely 50 percent. The college�s board of trustees approved the project last night that will add more than 5,000 square feet to the OTC facility and a shopping center on Gretna Road. The expansion should be ready in time for classes next spring. We�ll keep you posted.

Joel Doepker: That was a press release that we�ve signed up about a month ago about this expansion. Now, with that�

Hello? Now, with that TV station had run the press release? Maybe, maybe not. Would it just run it with the anchor talking about our expansion? Maybe, maybe not, or show our main campus. But we were able to supply that TV station with video of our Branson facility that would, may have not gone on the air. In fact, it wouldn�t have gone on air. KY3 here in Springfield is the number one station in town. Everybody watches this TV station but we�re lucky enough to develop partnerships with them, a relationship with them that they trust the quality of our video, that they�ll run it.

In fact, that governor video that I showed earlier, KY3 did not show up to that event. We had something else going on and I called one of their people over there, a producer I know. I said �You guys weren�t at the event.� �Oh yeah, we had some other things going on, some of the news that happened. We just couldn�t get there. Sorry about that.� I said, �That�s OK. We got the video if you want it. I can give you some video of the event. I can give you some interviews with the president and the governor.� �Great! Bring it on over.� So our media services people handed it down about 50 seconds a video, went in a couple of sound bites with governor and our president, put it on to a data disk or KY3 and I drove it over to him down the 5 o'clock news.

They would - our college would not have been on their news if we couldn�t supply them with the video. And the other station in town - one of the other stations in town, KSPR, the ABC affiliate. We�ve got - we�re so fortunate to have the former high ed reporter from the local newspaper that�s on our staff. He�s been with us for a couple of months now and he is writing profiles about our program, registered nurses, court guide, transfer degree students, success stories, doing a story about our GED instruction. We had a graduation in May and he wrote a little profile about it and the success stories on how the GED students have grown because of the college being in the community.

We shipped it out as a press release, basically and send it to KSPR with everybody else got it too. Well, KSPR decided of such a good story that they were going to post it to their website. Well, guess what, back in May, we produced a video about the GED graduation. So our stuff is on the local TV stations� website. As desperate as they are for content, we�re supplying them with content, our story, our video which - thank God for the new writer we have on staff may have not have happened with his cohesive partnership we�re getting with the local media. He don�t know that you�ve seen news organizations, they�re desperate for content and they are short-staffed, continually short-staffed because doing more with less. So they�re looking more and more for other avenues for getting more content on their website, kind of a side story about that high ed reporter that we hire from the news leader to local newspaper in town.

That newspaper is owned by Gwinnett Corporation. Does anybody know Gwinnett Corporation? The large company that don�t log newspapers in the country and they�re looking to increase their bottom line by cutting people but they want to do more. And they are looking to increase their website presence so what they�re trying to do is multimedia, wherein they�re having their reporters produce videos for their website.

I�ve been in contact with their editors to try to supply content for their website. If we can get to a point where we know if something newsworthy coming up, if it�s a college event, I�m going to try very hard to produce a video that will be ready for them to post on their website that will be a cohesive match with their story. In addition to that, work with them to supply a video about topical issues. We�re working on something about the growing field of XYZ. Let�s say welding or nursing.

Well, we have those videos and they have that story coming up and we were developing a relationship with their high ed reporter right now. We had that in house, we can supply them that web link, they get to win because they�re trying to tout a website as multimedia and the college�s message, mission is out there not only for our website but with local newspaper�s website. What do we use? Streamline a website using Windows Media Player. The cameras they use are Sony�s HD cameras. They can shoot HDTV, some Apple Editing System with Final Cut Pro and after effects and some wireless microphones and basic tripods. Just trying to give you a quick idea of what we�ve got there and I will tell you admittedly that I said that the president very integral in all of these and has supplied us.

We do have their equipment which is why I think the local TV stations appreciate the video we have, it�s to broadcast standard. But I heard some other people doing videos as well that they started off with some, more inexpensive equipment and I'm still thinking it can't be done. We�re just lucky enough to have that kind of equipment available to us. Lesson is learned which everybody wants to know.

I�m still learning. I would do things much differently now than I did then. I just didn�t realize what I did, you know, you don�t know what you don�t know. I would work also with the IT staff because initially, the files are too big to put on our website. And I think the IT guy was going to stroke out when we produced our first web video and it was way too big. He said, �We got to compress that thing. We got to get that thing down.� So now, we�ve got a better system in place for doing that. He called me one night. I was driving home one night and he said, �What are you doing to me?�

�I�m a TV guy.� I don�t know anything about that. I work with media services. It�s like you got to held on to shrink that thing down. We�re going to blow out our server. I think - I put student background up there as kind of a caveat. We interviewed a student for a video. Actually, what we did - it was for one of our commercial. I produced the commercials in the radio ads for the column. We interviewed a student to put in to one of our TV commercials. Great guy, I mean, great interview, talk a lot about the college, really effervescent. I mean he was the poster child for OTC, great guy. Commercials ran, wonderful acceptance, even roam us up 8.5%. Wonderful, right? I get an email from our registrar saying, �You know that one guy in your commercial? Yeah. He�s under academic probation right now and he�s been a problem in class for the last year. He�s got a 1.5 GPA.�

All right, lesson learned. Certainly, we don�t - I�m not looking for 4.0's which would be nice. But you know, you just don�t want something about a whisker from getting kicked out of the college, great interview though. Great guy, he knew everybody and he is the gadfly of the college. Just a little lesson learned, you don�t - you need - maybe if you got a list of students or you�re having students to do some things, I�m sure some people use, you know, work study and so, that�s covered but if you just randomly grabbing students or you�re putting them up as poster child or poster children, and that touch in their background a little bit. One thing I want to show you before - any questions, by the way? Feel free. You�re going to see something that actually we just debuted - are going to debut very soon. I think a lot of people understand funding, especially the private institutions who needs funding from major people in town, I want to tell you.

They do it though.

[Music plays]

Female Student 1: I really do.

Male Student: Anything that you�re looking for are pretty much you can get something here.

Female Student 1: I can imagine my possibilities now.

Male Student: Experiences that you learn here are just really valuable to me.

Male Announcer: Experience a state of the art institution offering exciting opportunities. More students are picking Ozarks Technical Community College as their choice. Over 11,000 students are enrolled for the Fall 2008 Semester. No other college or university in the entire State of Missouri is growing as quickly. Two campuses and three education centers across Southwest Missouri make it possible to provide a quality education that is both accessible and affordable. Over 8,000 students attend classes at the main campus in Springfield looking to brighten their future.

The Richwood Valley Campus is strategically located between Ozark and Nixa, in the heart of Christian County, the fastest growing county in the State of Missouri. The education center is in Branson, Lebanon and the newest location in Waynesville, are embraced by the community.

Female Student 2: I like OTC because it has small class sizes which allows me to have more one on one interaction with, you know, my other students and also my instructors like I don�t feel like I�m left out.

Male Announcer: OTC�s Open Enrollment Policy makes college a real possibility to anyone.

OTC Spokesperson: Our mission is basically to move the community forward and we do that through all aspects of the college.

Male Announcer: The opportunity is that OTC only appear endless. In 2008, over 25,000 community members are expected to take classes in the credit, noncredit, and workforce development program.

Joel Doepker: That�s it. That�s our foundation video. We�re trying to raise some money and a lot of institutions are trying to - and we�re actually - this is your - been doing almost a debut right now.

It�s about 8 � minute video but I won�t make you go through all of that. I just want to give you a little bit of an insight of what we�re trying to do in addition to these day to day things our foundation is looking to put this into its brochures when they go talk to the potential donors about donating to the college the other communications tool to talk about what the college can do for the community. So we�re tricking it, we�re working at it and we got a lot of things we�d like to do. I�ve heard some great things at this conference and I�m going to look - to do it maybe integrate some students into this a little bit more, maybe have them serve as studio host, maybe do some campus tours, that type of thing and students like to hear from students. Well, we have to look at it differently somewhat with the community college because not all of our students are 17, 18, 19 years old and we�ve got 45, 50 year old people coming back for a career.

Visit well online. Jennifer will help me out. I�m going to try to answer. I know it should be easy question to answer by understanding it. The resolution to it, costs like 16MB but this is also not off the - we shrunk on on a website. The quality is not as good in the website. This is directly off the edit machine. It�s a little bit better quality. This one. Yeah. Three by four, this is a 16 by 9.

We�re just - that�s what this is. Not yet. That�s the IT part. That�s the IT part. I�d like to do something different but we are working on that, so I�m like I know where you�re going, I�d like to do that. Yeah. Transcribes - well, what I meant by that was when I go through the interviews, I transcribe them from myself but after I saw you yesterday, I want to do what you�re doing. I would admit, like I said, it�s a work in progress. I�ve learned something about people about putting the transcription of the script onto our video and then having a Flash application.

I�d like to do both of those things so because it�s not ideal, it�s really not but we�re� [Laughter] Talk to me afterwards.

Audience: [Inaudible]

Joel Doepker: The question is how do you integrate all the departments? How do you get them all be cohesive and how do you get them all to work together? That�s the question? The answer is, remember the president really likes it? Seriously, I mean that - when the president answers something, it�s generally accepted and everyone understands that.

Audience: [Inaudible]

Well, it�s - I know we had to deal with that. I guess that I�m lucky. I think that the message has been sent from across the board of what we need to do and it�s getting done. You know, it�s the hammer.

Audience: [Inaudible]

Joel Doepker: That�s the biggest thing that I think that everyone is seeing and I knew that could happen because of my experience.

I just - it was not easy with the local media because I think you had to prove it to them and it was like - the first time I gave them video, I made sure that thing was quality editing, quality sound bites in a format they can use to make it as easy as humanly possible, reiterate that point. When you work with the local media, make it easy as humanly possible so all they have to do is plug it in and go. I mean that�s probably a big sell.

I will see in some larger TV market. It�s probably going to be tougher sell admittedly. I mean Springfield�s, you know, medium-sized market where the news is nice and I have a lot of news in this market by now, so lucky for us, but it�s working out really well and I�m pleased with that. One TV station has a tough nut to crack. It will tell you that some of the TV stations - if you try to do that, we�ll tell you that there�s some FCC guidelines that will use someone else�s video for their purposes. They have to credit you with OTC video.

Well, yes by the rules but people decide the rules. They don�t have to do that. I think it�s just to wait out for them. I�m still working on them.

Audience: [Inaudible]

Joel Doepker: Right and I don�t care if we get credit. I could care less and our college gets the publicity that I�m looking for. They don�t have to put OTC video on that at all. They can get all the credit but no, they do most of the time.

Audience: [Inaudible]

Joel Doepker: It is a DVD data disk so they can split it apart. They don�t want a read-only, they want something that they can manipulate, take the pieces out and manipulate the audio and the video, so they can do that when they put into their software and that�s what we did, absolutely at the highest quality possible for broadcasting. I�m sorry.

Audience: [Inaudible]

Joel Doepker: Right and privacy issues, if shooting students on campus, interviewing students on campus, there is a - we do have a release, like for the foundation video, we did have releases but there�s a general sense to a community college that you�re out in the public and there�s a sense of that public domain. I mean a lot of it like this - you think I got release as well with those people? Uh-huh, that�s public domain. That�s my OTD days. We�re not focusing on one but it may understand - and generally, when we�re on the classroom with that classroom shot, you kind of just do a cursory. Is everybody OK with being on a video? OK, great. You got kind of a gentleman�s agreement with that. Some people will raise their hand saying, �No, I don�t want to be on. We respect that.�

Audience: [Inaudible]

Joel Doepker: Yeah, for everything. Yeah.

Audience: [Inaudible]

Joel Doepker: Where do we host our video content? Oh my god, I have no idea. [Laughter] I�m a TV guy, I told you. Jennifer, you want to help on that one?� Yeah, streaming video server. What server do we use as video streaming server? Sorry. Yeah. If you want, I can certainly find out the detail like our web services guys here. You can answer that question.

Audience: [Inaudible]

Joel Doepker: How do we catalog all of our footage? We did by some additional memory to store them and the media services people have stacks of tapes.

Audience: [Inaudible]

Joel Doepker: Like a record or some kind of an archive?

Audience: [Inaudible]

Joel Doepker: We don�t have a grade system. It�s kind of my remembering what we shot. Media services remembers what they shot. We�re going to have to develop a catalog system as we grow this because it�s going to get so large eventually. People are going to forget what we have. All of our videos are posted on our website, every single one of them, so that�s about it much of a catalog as we have right now.

But that�s another thing that we need to look into because it�s not perfect at all. I will agree with that. We need some kind of software, some kind of a system. Absolutely, get rid of the tapes line or cross desks.

Audience: [Inaudible]

Joel Doepker: I�m sorry? What budget do I have to produce videos?

Well, the budget really is - the budget was the purchasing of the equipment, after that, it�s staffing. I think we had, for the recent video equipment, we spent $13,000 for an editor, camera, microphones, tripod, lights, the whole thing. But there�s really no additional maintenance cost other than buying some DVDs to burn, video tapes to purchase. I mean it�s not a large cost beyond that. I mean there�s certainly the salaries of the staff but there�s not a lot repeating large costs.

Audience: [Inaudible]

Joel Doepker: Pardon me? Give me a heart of the OTC production? This is all in house. Yeah, this is - everything you�ve seen is well done by the college by myself and the media services people, nothing�s outsource, this is all us.

Just in talented people. All right? Thank you.

[Applause]

Announcer: For more presentations from the 2008 HighEdWeb Conference visit HighEdWeb.org/2008 or sign up for our podcast and feed at HighEdWeb.org/podcast.xml

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