Hello, Is Anyone Out There? Using Web Analytics to Understand Your Audience

Plaster Student Union 315

Solid analytics when interpreted correctly provide you with true information about site visitors and how they use your site. Analytics can be used for trend analysis, benchmark comparison, setting the direction for future development, and justifying spending on certain areas. Analytical data, when presented correctly, is something that administrators and decision makers can grasp and act on instead of hunches and speculation. Understanding what data is valuable and how to present it in a nontechnical manor can be a challenge, but it's worth the effort.

We will look at some Web traffic rankings sites (Alexa, Compete, Quantcast), show how easy it is to install Google Analytics on a site, discuss some advanced filters to better parse and understand the data, and look at some actual Google Analytic reports and interpret the data explaining what terms like bounce rate, average time on site, and unique visitors actually mean.

• View the Presentation Online

• Download the Presentation
• Download the Podcast
• Podcast Transcript

Presenter