Webcasting

Plaster Student Union 315

Ozarks Technical Community College (OTC) in Springfield, Missouri, enhances its community relations, recruiting and marketing efforts with routine integration of videos on the college’s website. The initiative began in August 2006 by frequently showcasing college events, programs, departments and employees. Current videos spotlight the institution’s fitness center, the first-ever theatre production and the announcement of a new education center for the region. In addition, a video newsletter is produced every month, and the president of the college also addresses the community by recording a video to discuss new endeavors and news of interest.

The webcasting effort utilizes many departments to ensure its success. The entire scope of the program will be discussed: the initial monetary and staffing commitments, as well as the production scheduling and time budgeting. Also, the presentation will elaborate on the positive impact on the institution, from community relations, internal and external communication, recruiting, marketing, and enhancing the college’s image. Several colleges and universities produce videos and post videos on their institution’s websites. OTC’s webcasting takes the process to another level, by offering a visual media that is fresh, updated, and dynamic.

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