A Day in the (Online) Life of a Humble News Release
Plaster Student Union 308
Back in the day, if you worked in a university public relations office, you spent a good deal of your time writing news releases about the great things your school was up to, and then distributing those releases -- in envelopes, with stamps! -- to reporters.
So what happens now that the humble news release has broken out of its envelope to live a long and full life online? If you are struggling to find your feet in the world of Stumbleupon, Digg, Slashdot, and the blogosphere, this session will help, with real examples of successes -- and cautionary tales.
Presenter
Lori Packer
Web Editor,
University of Rochester
Lori Packer is the Web Editor in the University Communications office at the University of Rochester. Before moving over to academia, she was the lead U.S. editor for MSN Search. At Rochester, she is responsible for managing the university's homepage, news site, and many administration sites. A content management system implementation project looms in her near future; ask her about this at your peril.
Social Applications and Content
Sessions in Same Track
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Wednesday,
8:30AM
A (pod) cast of hundreds -
Wednesday,
8:30AM
It Isn't About the Feature Set: Selecting a Web Content Management System that Works for You -
Wednesday,
9:45AM
Creating a College Web Style Guide: Principles, Processes, and Prototypes -
Wednesday,
9:45AM
Press Release 2.0 - News Releases in the Social Media Era -
Wednesday,
10:45AM
A Day in the (Online) Life of a Humble News Release -
Wednesday,
10:45AM
Designing a New User-Centric College Public Website: Lessons Learned -
Wednesday,
2:00PM
University-Wide Web CMS Implementation - Failure, Then Success -
Wednesday,
2:00PM
Vlogging Student Life Events (not as dirty as it sounds) -
Wednesday,
3:15PM
Migra(tio)n Headaches ? -
Wednesday,
4:15PM
Getting Started with WordPress